Predictable revenue growth.
- One system instead of scattered tools: campaigns, landing page, tracking and follow-up from a single team.
- Lower cost per new customer and a higher close rate as the clear goal.
- Measured all the way to revenue, not just to the lead.
No commitment. Pure strategy. If paid acquisition does not pay off for you yet, we will tell you so and explain why.
Figures about the team behind this page. What to make of our references is covered openly in the FAQ below.
Proven results. In numbers.
How business owners use our system to grow predictably.
"We achieved about $130k in gross profit on these two deals alone. Novations have a much higher CoC returns. Using GIGA has been a game-changer for my business."
"We already did at least 1 deal that's going to bring me in $40k in the first month. The automation system they installed paid for itself instantly."
"I'm closing many leads using the predictive scoring. Happy to chat with anyone interested. These guys are the real deal!"
Individual results from clients in the US. They are not a promise for your business.
Good businesses. Unpredictable new customers.
Most owners we talk to do not have a product problem. They recognise themselves in one of these four situations.
One phone call away from a bad year
One large client or one referral source carries a big share of revenue. If it disappears, there is no replacement.
The monthly PDF
The agency reports clicks, reach and leads. Which of them turned into orders is nowhere to be found.
More leads, same revenue
The ad account looks great. Little of it shows up in the books, and nobody can say why.
Growth eats margin
It worked up to a certain size. Since then, every further step costs more than it brings in.
It is almost never a traffic problem.
A campaign can deliver good leads and revenue still does not follow. The chain then breaks at a point that shows up in no report, because nobody owns it: between marketing and sales.
Buying more traffic at that point only makes the problem bigger. That is why we do not measure to the lead. We measure to revenue.
Diagnosis first. Numbers second. Price comes last.
A pattern we see often
- Campaigns are running and lead volume goes up.
- Response time suddenly takes two days instead of two hours.
- In the meantime the prospect has contacted three competitors.
- The close rate drops. Advertising gets the blame.
How much can you afford to pay for a new customer?
This number should be clear before anyone talks about ad budget. Four inputs are enough. The calculation runs only in your browser, nothing is transmitted or stored.
Your ceilings
Up to these values you still make money on a customer you win.
If your current cost per lead is well below this, a closer look is worth it. If it is above, the funnel needs work first, not the budget. This is exactly the calculation we walk through on the call, with your real numbers.
Three things we hear a lot. And what is usually behind them.
"We tried ads. They did not work."
Measured against what? Too few leads, poor quality, costs too high or too few closed deals: these are four different problems with four different causes.
In most cases the channel was not the wrong choice. The chain broke somewhere else. Before you write off a channel, you should know where.
"Agencies get paid whether we make money or not."
True. That is the usual model: you pay for activity and carry the risk alone.
Years of experience have led us to models in which working together only pays off for us when it pays off for you. That is why we only ever work with a handful of individually selected clients: companies we are fully convinced we can help.
"Growing means spending more."
The economics of the funnel you already have come first. After that, more budget is a calculation and not a hope.
More money into a funnel with bad numbers only increases the loss. A business that earns more per customer, on the other hand, can afford to pay more per lead than its competitors.
We build your revenue machine. In 90 days.
One connected system of CRM and automation instead of a patchwork of separate tools. Three months, three jobs, in this order.
Build the infrastructure
Your scattered tools become one system. Everything is measurable before a single euro of ad budget is spent.
- Tracking from the ad all the way into your CRM
- Every lead with a traceable source
- One dashboard for spend, leads, orders and revenue
- Baseline agreed in writing
Sharpen the funnel
Visitors turn into leads before we buy traffic.
- Landing page with one clear offer and one goal
- Email follow-up sequences, fully tested
- At least ten ad variants across three angles
- Form, load time and trust elements checked
Buy traffic, measure the return
Launch validated campaigns, find the winners, switch off the losers.
- Test campaign with several audiences and creatives
- Daily review and adjustment
- Report every Friday, in your numbers
- Retargeting of visitors who did not enquire
From month 4: grow predictably
Once the return is there, we increase budget and automation step by step. Ongoing operation: weekly report, monthly strategy call, new ad creatives every week. Budget grows in steps, and only when the numbers in your CRM support it.
What you get.
Eight building blocks, one team, one point of contact. No handovers between vendors where leads get lost.
- Acquisition strategy and audienceWho should respond, why, and what that may cost.
- Campaign setup and media buyingMeta and Google, built and managed daily.
- Ad creatives, copy and landing pageNew variants all the time, because creative is the biggest lever.
- Tracking to revenueNot just to the lead. Deals closed on the phone are attributed too.
- CRM integration and follow-upLeads reach the right person immediately, follow-up runs automatically.
- Optimisation on real sales dataDecisions are based on orders, not on click prices.
- Monthly economics reportCost per new customer, payback, contribution margin.
- A dedicated point of contactWith defined response times, in German or English.
In-house this would be four roles: head of marketing, media buying, tracking and creative. With salaries, onboarding and the full risk on your side.
With us you get all four from one well-rehearsed team, with a single point of contact.
Who this fits. And who it does not.
We do not take on every company. Industry is secondary. What matters is demand, capacity and measurability.
A good fit
- You already sell your offer successfully.
- You can actually serve additional customers.
- You want to understand where your revenue comes from and give us insight.
- An ad budget from around 2,000 euros a month is affordable.
Not a fit
- The offer is not yet proven in the market, and advertising is supposed to settle that.
- There is no budget, no spare capacity or no access to the numbers.
- Leads sit untouched for days, and that is not going to change.
If we conclude on the call that something else needs to be sorted out before talking about ad budget, that is not a wasted conversation. It is the result.
Giga Inner Circle: founders on the ground, strategy partners worldwide.
Benjamin and Roman founded Giga Inner Circle for the German-speaking market and are your points of contact, in German or English. Behind them are Marko and Filip, who have worked together for almost ten years and today build the technology and campaigns behind seven-figure ad budgets.
Founders in the German-speaking market
Benjamin Lang
Responsible for the technical implementation: automation, tracking and the connection to your systems, so that every lead can be followed measurably all the way to revenue.
Roman Sokolov
Brings the marketing and sales experience: offer, messaging and the path from lead to closed deal.
Global strategy partners
Marko Ristić
Owns the acquisition strategy and decides which campaign gets budget and which gets switched off.
Filip Draganić
Builds the measurement from click to CRM and makes sure no lead gets lost between two systems.
What you would ask us at this point.
Your references are not from Germany. Does that carry over?
It is a fair question. What does not carry over is the market: competition, channel costs, buying behaviour and the legal framework are different here. What does carry over is the method: how to measure from click to revenue and where an acquisition chain typically breaks. That is arithmetic, not culture.
To be frank: we are only just building our track record in Germany. That is why we deliberately work on a more performance-based footing with our first clients here. We need the result at least as much as you do.
Can you promise results?
No, and we think that is the more honest answer. Revenue also depends on price, sales, availability and closing quality on your side. What we commit to is tied to things we control: defined deliverables, defined response times and transparent measurement.
Where we have enough control and insight, we make a larger part of our fee dependent on performance.
How do you measure that the revenue comes from you?
That is settled up front, not after the fact. Before we start, we agree on a baseline together. Everything above it, and only from customers whose first contact was after the start date, counts as attributable. Existing customers, referrals, walk-ins and individual outlier orders are excluded.
Measurement happens in a system you can look into at any time.
What does working together cost?
The decisive question is a different one: how much can an additional customer cost you, and how many do you need for it to pay off? If that calculation does not work, you should not hire us. And we will tell you so.
We already have an agency. Do we have to switch?
No. The question is whether you are happy with the financial result. If you are, you should not change anything. We mean that.
If there are gaps between marketing, tracking and actual revenue, we can run a clearly scoped test in an area your agency does not cover today.
How long are we committed?
The first 90 days are the build. After that we tie the term to your real sales cycle and not to a standard form. We need enough time to generate data and optimise properly. Anything shorter and we would be fooling each other.
Our industry is very specific. Does this still work?
Industry is almost never the problem. Four things decide it: is there proven demand, is the margin sufficient, is there capacity, and can the path from prospect to revenue be measured. If those four hold, the model works in almost any field. If one is missing, it does not work in a simple industry either.
Build your growth engine.
Stop relying on trial and error. Consolidate your tools into one system that makes your cost per new customer visible and growth predictable.
No commitment. Pure strategy. 30 minutes on your numbers: order value, margin, leads, close rate, capacity.
We only take on a limited number of new clients per quarter, because the model requires close attention.